The main purpose of this study is to explore the creation of trade area customer profiles and undertake trade area analysis in the city of Calgary, Canada. The data available for the analysis is a customer survey data for ABC sporting goods store which was created through interviewing customers as they left three stores during a one week period in the month of September. The three ABC sporting goods outlets in Calgary market are located in three different malls viz. Crowfoot centre as store A, Westhills as Store B and Bankers Hall as Store C. The customer locations were geocoded by matching postal codes. ABC sporting goods store are new to Calgary market and was first opened in the year 1993. ArcGIS software package is used for the analysis. This study focuses on the trade area analysis of the ABC sporting goods store.
